OREO - Stay Playful
As a huge fan of eating Oreos, I jumped at the chance of creating this short 20s promo for Oreo’s ‘Stay Playful’ campaign. The idea was to create an up-beat, energetic and most importantly, playful animation to represent this popular biscuit brand.
Role: Creative & CG Post Production
Software: Cinema 4D, Redshift / Adobe After Effects
ASSETS / BREAKDOWN
I created a short breakdown for marketing purposes to show client/consumers the CG process involved in creating an animation such as this. The Oreo was built in Cinema 4D, using supplied geometric patterns to generate bump and displacement maps for the biscuit layers. For the animation I mainly relied on mograph, along with using splines and manual key framing for the bouncing.